Upstate New York Chapter


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Moving Together: 3 Simple Steps for Building a Successful Team. As a part of the MS movement, you and your team are committed to a world free of MS. We’re committed to you and the success of your team.

  1. 1. Registering and Recruiting
    • Select a team captain and register your team. Team members can be anybody -- friends, family, coworkers or neighbors -- and they can easily register for Walk MS. Whether you’re a corporate team or a team of family and friends, be sure to ask everyone you know. Recruit a minimum of three team members.
  2. 2. Raising Money
    • Fundraising comes more naturally when you make it personal. If your team is walking for someone with MS, ask that person to share his or her story.  This personal connection will motivate your team and foster awareness, gratitude and most importantly, hope.
  3. 3. Having Fun!
    • Being a team captain is an opportunity to share a great experience with friends, family members and coworkers -- a community coming together for a common goal. As a leader, it’s up to you to remind your teammates why they registered. Walk MS can be more than a fundraising event -- it can be a celebration of how far we've come in the MS movement. Collect donations and celebrate your team’s success at Walk MS!     

    Team Captain Handbook: Check out this valuable guide to being a Walk MS team captain.

    Goal Setting: Creating a Successful Fundraising Plan
    Establishing a goal is an easy way to maintain motivation and give you and your team a benchmark for success. We encourage team captains to set goals for themselves and their teams, while keeping these tips in mind:

    • Goals should be realistic, but significant; if it requires hard work, it will be a source of pride for your team.
    • Don't arbitrarily set a goal without input from the team. Having them believe in the goal from the beginning will bring everyone on board for the greater good.
    • Set a personal fundraising goal, and a team one. Lead by example: share your fundraising goal with your team.
    • Set a goal for a team size (number of members), in addition to dollars raised. Recruiting more team members can mean more substantial fundraising!
    • Don't keep your goal a secret. Use email, Team Pages, and even internal company intranets and newsletters to communicate goals and how close your team is to attaining them.
    • If you are part of a large corporate team, have departments set their own goals to create fun, internal competition.



Fundraise with Facebook  

Change your profile picture to a photo of the Walk MS or National MS Society logo. It’s a constant reminder to your Facebook friends that you’re participating in Walk MS and raising funds for the Society. Send a newsfeed story using "Get the Word Out" and your friends can click directly on your status update to donate to you. Share your story of why you walk, and read stories of other participants. View your personalized fundraising badge, which includes a thermometer that keeps track of your fundraising progress and provides an easy way to check real time fundraising status.

Get your Facebook fundraising started today! Post a link on Facebook to the fundraising page in your Participant Center and let folks know how your Walk MS fundraising is going. Send a message through Facebook to all of your friends and spread the word about your fundraising. You never know who has a connection to MS. Here's a great how-to guide on raising funds through Facebook.

How to Email Your Facebook Friends

Facebook limits your messages to 20 people at a time. To send a fundraising or recruitment email to a large audience you should export your Facebook friends’ email addresses into your personal email or Participant Center. Yahoo recently released a new feature that does this for you. Once you’re logged into your Yahoo account, click on “contacts”, and then select the option to import your Facebook friends. Yahoo will take you through a step-by-step process. If you don’t have a Yahoo account, you can create one to get your Facebook contacts, and then export those email address to any email server of your choice.

Stay Up-to-Date on Walk MS News!

Walk MS Upstate New York is on Facebook. Stay updated with the latest event news and photos by joining the Walk MS Upstate New York page on Facebook.

Follow us and help us build our page! Be sure to post comments, share exciting news, and connect with other friends of the chapter.

If you do not already have a Facebook account, sign up for one at

A Guide to Using Social Media – Tips and Tools


National MS Society - Upstate New York Chapter
1650 South Avenue Suite 100
Rochester, NY 14620
585-271-0801 ;

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